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RECOIL Magazine, Issue 23, profiles one marine infantryman and the ideal truck for any survival/tactical scenario. The build platform on the featured Toyota Tacoma includes all the 4x4 and engine upgrades one could want, as well as enough tactical weaponry and gear for a small army. Slotted in-between the driver's seat and the console is the trusted Gerber Gator Machete, in the nylon sheath, ready for speedy deployment in any trail, survival, or self defense scenario.
Field & Stream magazine ran a piece all about affordable hunting knives, and the Gerber Myth Pocket Folder made the list. The Myth Pocket Folder goes up against lower priced CRKT, Spyderco, and Kershaw folders. The author describes the virtues and drawbacks of softer steels, and how sometimes you just need a reliable blade that doesn't break the bank. The Myth Pocket Folder may not have been the author's favorite all-time knife, but the blade holds it's own among the competition and gains points for sharpness, comfort, and handling.
Allison with FoxNews.com comes through for the second time in 3 months with side-by-side pieces featuring gifts for Valentine's Day, for men and women, respectively. The piece ran on the FoxNews.com homepage and a video featuring Gerber ran on the TechTake section of the site.
For the men, the Impromptu Tactical Pen makes the top of the list with a matching headline photo as well. Described as a "pen that James Bond wouldn't leave home without,' the top item in the list is described as a versatile tool for any situation, including self defense. The article also includes a link to Gerber's website.
For the women, the Gerber Dime makes the list. However, the piece is curiously missing a mention of the 'Gerber' name or a link to the product. The piece runs through the features of the Dime, and positions it as a lower cost, high value product on the list.
These FoxNews website hits generate a huge volume of impressions, as well as media value. We plan to maintain this relationship and keep Allison steeped in Gerber gear as we move through 2016.
The Gerber Freescape Camp Kitchen Kit and the Freescape Camp Saw made an appearance on the high-end gear and tech site HiConsumption. The website covers all types of gear and tech items, and Gerber made a double appearance in February.
Both products were championed in the reviews, providing a comprehensive rundown of features, high resolution images, and videos from the Gerber website. Links to purchase through Amazon were also included.
Outdoor USA, an outdoor industry trade publication, ranked the social media presence of the Top 25 outdoor brands in January.
Gerber ranked #21 in Facebook Likes, and #10 in YouTube channel views.
The Gerber Short Stack weapons maintenance tool garnered a full double-page feature in the 'Cutting Edge' section of SWAT magazine's January issue. Author Eugene Nielsen gave the Short Stack a full review and trial, giving the reader a full rundown of the tool's capabilities and features. Nielsen is impressed with the Short Stack and gives the reader the feeling that their AR-15 isn't complete without this useful, lightweight tool, calling it a "no-brainer." The article concludes by highlighting the Short Stack's USA origin, and providing a link to Gerber's website (www.gerbergear.com).
Earlier in the magazine, the Gerber Dime makes an appearance in the EDC section alongside some other must-haves for everyday tactical carry.