SHOT Show is a beast of an event, Gerber's commanding presence could not be denied at this year's show. The booth was nearly constantly jammed with people, punctuated by well-attended booth events, and celebrity appearances. A few highlights included Tim Kennedy's inspiring product demo in the Gerber booth and the appearance of the ART15 Crew, who stopped in for a short interview, to share excitement over Gerber’s successful product placement in their new movie “Range15”, and to promote the movie with a trailer that launched exclusively at the show.
Thursday, Day 3 at the SHOT Show, had great Gerber showing in editorial coverage that was matched with ad-space in the show's daily publication "The SHOT Daily," inked by Bonnier Media. The ad for the Propel Downrange Auto ran alongside a brand profile titled "Way More Than A Knife Company," with an interview from Andrew Gritzbaugh, profiles of the Propel Downrange and MP1-AR, and a nod to Gerber's military heritage that is built on field-tested products.