Dispatch

SUP Magazine Features Gerber Gator Combo Axe II in Fall Issue

Ocean people, river people, mountain people, outdoor people - all people.  One thing unites them unlike any other, and that's GEAR.  There's nothing quite like breaking out that fresh piece in anticipation of where the next adventure will take you. Unless it's packing up for a long journey with an old friend that you know you can depend on to get you through hell and back.

With this in mind we were pleased to find the Gator Combo Axe II, gear that definitely falls into the latter category, in the pages of SUP Magazine this month. Part of an outdoor lifestyle gear round-up, the Combo Axe makes the grade with its innovative design in the magazine's inaugural 'Gear's Good' section.

The Gear Junkie Revisits an Old Friend - the Gerber Shard

Most often our friends in the media want the latest and greatest gear exclusively. "Oh that piece has been out a week and a half? What have you done lately?"  But every so often they'll reach back to the well for a tried and true product that touched a nerve or just makes sense.

Such was the case this month with the Gear Junkie, a renowned and nationally syndicated gear, travel and adventure blog, who revisited a Gerber favorite of theirs - the Shard.

Credited as bringing more to the table than meets the eye, the Shard proved "really handy" performing well in a variety of tasks from opening packages, breaking down cardboard boxes, removing staples, tightening rifle sights and, of course, open bottles of beer.

That's a lot of functionality for around $7 and proves that innovation CAN come in small packages.

American Cop Magazine Sets Sights on Gerber Gear

The pros know - you've got to have gear that you can count on, no exceptions. So it's with great pride that we report that a number of Gerber products, including the MP600 ST, Remix Tactical and Paraframe knife, made the cut in a recent issue of American Cop Magazine.

Highlighted as new gear that works, is a good value and perhaps best of all "makes sense in the real world" Gerber stands proud amongst its peers and stand tall in the eyes of the American Cop editors. 

 

Wall Street Journal Spotlights Impromptu Pen in 'Bond-Worthy' Gadgets Round Up

This month none other than the Wall Street Journal opines that "from night vision monoculars to glass breaking pens, secret-agent-worthy gizmos are trickling down to the civilian set" and we're happy to report that Gerber is guilty as charged.

In a recent article, the Impromptu Pen is featured alongside other James Bond '007' style tactical gear which at one time seemed far flung and futuristic but in fact are now available to today's consumer.

On the heels of some great online press earlier this month the momentum for the Impromptu and Gerber continues. If you need us you can find us in the Aston Martin with our foot on the gas...

Knives Illustrated Spotlights Gerber Myth Fixed Blade Pro and Gator Machete Pro

Gerber scored a double header in the October issue of Knives Illustrated Magazine with feature articles on both the Myth Fixed Blade Pro and the Gator Machete Pro.

"This Myth is Reality" exclaims article number one, as editors extoll the Fixed Blade Pro as "ideal for hunting" and "maneuverable in tight places". A comprehensive review, the blade was "not tortured, but tested" and passed with flying colors based in its smart design, superior grip and innovative sharpener.

 

The magazine's second spotlight featured the Gerber Gator Machete Pro, the next evolution of the legendary Woodsman's Pal, as a tool that will deliver for clearance work and/or survival tasks. Calling it an "excellent kit for anyone requiring a serious clearing tool, or for anyone needing to operate in a heavily wooded environment for survival" the authors gave the Pro no quarter and came away duly impressed.

All in all, two great reviews and a fantastic showing for Gerber in one of the industry's top knife and weapon books.  More, of course, to come....

Off-Grid Magazine Highlights Gerber Multitools

Off-Grid Magazine, a go-to resource for the self-prepared, recently featured two Gerber multi-tools, the MP600 and Evo, as part of a round-up on 'Choosing a Multitool That Works For You'.  Selected among a group of 'pint-sized dynamos', the Gerber tools headline Off-Grid's 2013 Buyer's Guide - and they cut a striking image on the page if we do say so ourselves...

 

Gerber MP1 Featured in Playboy Magazine

You don’t need more tools—you need the right tools. That's the premise on which the Gerber MP1 is founded and momentum is starting to build. This month the MP1 was featured by Playboy Magazine in a round-up of the latest and greatest gear - "Tools 2.0" - that will take your toolbox beyond the ordinary hammer and screwdriver.

Chosen based on its' twelve components, ranging from the serrated blade to its innovative bit driver, Playboy editors surmise the MP1 "does it all".  We're humbled, we're honored and we couldn't agree more!

Gerber Takes a Bite Out of the Big Apple

This October, in partnership with our long standing PR agency Backbone Media, Gerber took our show on the road to the media capital of the world - New York City.- to preview our spring 2014 collection to an array of A-list media in a one day product showcase at 404 Studios.

 

It's true what they say. If you can make it here, you can make it anywhere and Gerber made it happen, showcasing our upcoming gear - as well as some last minute holiday gift guide ideas - in an intimate setting to the 70+ media members who came through the event.

 

Media reception was very positive as we presented next spring's gear including the Freescape line, the 39 Series, our next generation of co-branded Gerber Bear Grylls products and much more.  There's nothing like taking the message (and the products!) right to the source and we're confident the trip will pay dividends down the road.  More to follow....