Dispatch

Gerber "Hello, Trouble" Expedition Rolls into New York City for Pop-Up Flea

Our groundbreaking "Hello, Trouble" U.S. tour is completing its fourth week and having covered almost 4,000 miles, exhibited with myriad retail accounts and chased trouble over hill and dale (twice!) the team has one goal left in mind; the legendary Pop-Up Flea in New York City.  A celebration of American made goods and apparel, Pop-Up Flea kicks off today and runs through the weekend.

Our marketing team is out in full force and we're proud to share the stage with such a great group of brands as we celebrate Gerber's heritage and the triumph of the American spirit. A special hats off to our creative partners at Mutt Industries, without whom this amazing journey would not have been possible. Onward!

Gerber Bear Grylls Basic Kit Featured in American Hunter

In the woods the right gear can make the difference between a good day out and a call out to search and rescue.  Know one know this more than hunters so we're pleased to report that our Bear Grylls Basic Kit made the grade in American Hunter's November issue. Featured in their monthly 'Stuff You Want' gear column, the Basic kit is front and center in a round-up of pocket sized gear than can not only save your bacon - but help put bacon on the table.

Gerber Hello Trouble Tour Takes on America

For beautiful and spacious skies - and jacked up four wheel drive....

Well, at Gerber, we have always marched to our own tune and this one is no different.  The Hello Trouble Tour is currently and proudly making its way across this great land, delivering the Gerber brand experience to consumers, supporting key retail partners in markets across the U.S., and generally seeking out Trouble.

Launched from Portland, in the one and only Black Boar - a battle ready, customized 4WD van - which is currently home to a team of six Gerber brand ambassadors, the Hello Trouble Tour will wind it's way through hill and dale, culminating in an appearance at the Pop-Up Flea, a celebration of American made goods in New York City.

You can follow the tour live here in map, pictures and even soundtrack.

Please stay tuned and join us as we welcome #hellotrouble.

Myth Compact Fixed Blade Spotlighted in Petersen's Hunting

Deer season is in full swing, but as any hunter will tell you - they don't come easy.  So, when they do arrive you've got to have calm nerves, a steady hand and the right gear to finish the job. Thankfully, the editors at Petersen's Hunting are here to help with a November round-up of top deer gear, including the new Myth Compact Fixed Blade. 

Gerber Bear Grylls Survival Tool Pack Featured in Popular Science

'The Goods' section of Popular Science Magazine is a monthly round up of 'great ideas in gear' as seen by the editors and staff at this longstanding tech media pillar.  This month - as has been a trend - the magazine takes a look at gear through an Apocalyptic lens to bring their readers the 'tools that would help you through any catastrophe'.

Enter the Gerber Bear Grylls Survival Tool Pack which graces the pages of the November print edition and this accompanying online article.  Being prepared was never so easy...

Examiner.com Calls Gerber Cable Dawg Electronic Buffs Dream

There are product reviews and then there are product REVIEWS.  The following from the Examiner.com - a leading content creation network powered by independent and self-motivated contributors with local knowledge and expertise - falls into the latter camp and we'll simply let the review do the talking...

 

Steady Named to National Geographic Adventure Holiday Gift Guide

Tick, tock. Tick, tock.

That sound you hear is the day getting shorter - and the Christmas wish list getting longer.  Fortunately the editors at National Geographic Adventure have us covered, with none other than the Gerber Steady in their holiday gift guide.

Part of a 'Gifts Under $100' collection the Steady is no stranger to NGA having garnered a Gear of the Year award this spring.  It's been a great media year for the Steady and to borrow a cliche, it really has been the gift that keeps on giving.

Gerber Myth Fixed Blade Pro Featured in Field & Stream Rut Report

It's fall and hunters know - the rut is in full swing.  With the launch of the new Myth series we took the opportunity to seed the writers at Field & Stream Magazine with the new Fixed Blade Pro. They liked it so much they called a number of them in as prizes for their annual Rut Report feature. You can follow the report online and catch the Myth in the November issue. Game on!

Family Handyman Taps the Gerber Shard

The Family Handyman, the #1 souce in DIY home improvement, went big with a little tool in this month's issue. Proving once again that a good idea is a good idea no matter the size, the Gerber Shard makes the cut in a TFH November Pocket Tool round up.

Gerber Crucial Featured in Backcountry Magazine

A chill is in the air and there is a familiar stir settling into valleys far and near.  It's the sound of skiers taking stock of this seasons gear - and performing the occasional snow ritual.

Now we can't predict if it's going to be another record setting winter, but we can say that the editors at Backcountry Magazine have their readers covered in this month's 'Tried and New' section featuring the new Crucial Black.

Now where did we put those straight skis?  This fire is getting low....