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The Outside Magazine 2011 Summer Buyer's Guide - a virtual bible for the outdoor set - includes the Bear Grylls Ultimate Kit in a coveted review. On newsstands now, the Buyer's Guide opines that the "mini multi-tool alone is practically worth the price" and awards the Ultimate Kit with a "killer value" tag further affirming it's selection in the magazine's hiking section. Pick up a copy today - and don't forget to toss the Ultimate Kit in your pack on your next trip out!
The knife industry is abuzz with Bear this summer and the July issue of Blade Magazine provides further proof. Featuring Bear and the Parang on the cover, the July issue delves deep with an exclusive interview with Bear and numerous Survival Series product call outs, including the Ultimate Knife, Survival kits, Ultimate Tool and Folding Sheath Knife.
As an added bonus - and no doubt in part due to Bear's affiliation with the world scouting movement - Blade wraps the article by noting Gerber's generous donation to the Boy Scouts of America through our 2011 SHOT show Compact Scout promotion.
In early May the Gerber marketing team took to the road for a product showcase in New York City. A one day event, the showcase acted like a mini tradeshow where we were able to talk about our brand and our latest gear with media as they were formulating story ideas.
As it happens, some outlets move faster than others and we are very pleased to report some early returns in a not-so-traditional venue for us. Good Housekeeping, perhaps best known for their iconic Seal of Approval, stamped the Bear Grylls collection in a post soon after the event.
Highlighting the Bear Grylls Ultimate Knife, Firestarter and Survival kits as ideal ways to stay prepared while hiking and camping, Good Housekeeping takes the Gerber brand to a whole new set of eyes and we're confident that this is the first of many placements to come from our trip to the Big Apple.
Knives Illustrated, one of the industry's leading publications, came out of the gates strong for Gerber in their July issue. For starters they dropped the Gerber Bear Grylls Folding Sheath Knife onto their cover and followed it with a nice recap of the Bear collection.
But as if that wasn't enough, the real icing on the cake came in the form of a five page spread on the Gerber Mini-Covert Auto. Written by a Kansas law man, the thorough (and dare we say glowing) review also mentions the big brother - Covert Auto.
All in all, more than we could have dreamt about in one issue. And we'll do our best to keep the hits coming!
OutdoorLife.com knows gear and they have a pretty good idea what your Dad might like this Father's Day. Enter their 2011 Father's Day gift guide which highlights our Crucial F.A.S.T. as a great gift for pops. And all with 18 shopping days to spare. Guess you can go fishing after all...
Wired.com - the tech savvy consumers go to site - recently featured Gerber's Bear Grylls Parang and Ultimate Knife in their popular GadgetLab webcast.
Knowing these editors are always on the lookout for the latest trends we sent them product samples just as the Bear Grylls collection was landing at retail and the results are clear. Score one for Gerber - and of course the Wired viewer. Product review comes toward the end of the episode - but as you can see the gear makes for dandy props throughout.
Men's Fitness, a industry leading health and wellness publication, featured the Gerber Fit in a travel essentials piece in the June/July issue. Not only that, the Fit highlights the piece with an oversized hero shot of the tool and a solid review that exclaims 'this compact, simple pocket tool may just be all you need while you're traveling'. We of course couldn't agree more...
Outdoor Canada Magazine - Canada's #1 hunting and fishing publication - recently dropped their 2011 Top Gear edition. Much to our delight, the Metolius Exchange-A-Blade was named Top Hunting Knife this season thanks to its unique blade swapping mechanism, great combination of blades and overall performance.
The Wall Street Journal - one of the most respected news sources in the U.S. - recently included the Gerber Evo in a summer gear article. Part of a lighter 'Off Duty' summer fun segment, the Evo cuts an image under the Gear & Gadgets headline.
Go Magazine, the inflight magazine for AirTran Airways, a wholly owned subsidiary of Southwest Airlines, featured the Gerber Flik Fish in its May issue. Part of a fly fishing gear round up, the Flik Fish occupies center stage on the page - and smartly includes instructions to pack this toothy accessory into your checked luggage.
As an added bonus the article appears online as well. Let fishing season begin!