Dispatch

Bear Grylls Ultimate Kit Enjoys Solid Press

The key to survival is staying aware and staying prepared.  That said, it doesn't hurt to have a little something in your back pocket, or backpack as the case may be.  

We're of course partial to the new Gerber Bear Grylls Ultimate Kit and as you'll note, so too are a number of our friends in the media with both USA Today Travel and Uncrate.com covering the gear just in time for the product launch.

Check these out and remember, it's a jungle out there...

Option 60 Flashlight Featured on Officer.com

Tactical lights come in all shapes and sizes but one thing is clear - versatility is key in the field. Enter the Gerber Option 60 which just received these props from the good folks at officer.com.

Bear Grylls Survival Series Launch is Official!

The much anticipated Gerber Bear Grylls Survival Series is officially out of the starting gate - and what a way to begin. The complete collection is now available through key retail partners, just as the sixth season of Bear's hit show Man vs. Wild kicks off, and the buzz continues to resonate throughout consumer and media channels.

Locally, The Oregonian helped break the news in and around Portland, while top media outlets including Field & Stream and Versus.com introduced the full series to a national audience.

Internally, our social media team helped add to the excitement by orchestrating a sweepstakes on the Gerber Facebook page. Designed to build awareness of the full series launch and continue to build our fan base, this effort resulted in the addition of literally hundreds of new fans - and a couple of very happy consumers who won Survival Series products.  

All and all, a great way to kick things off and we look forward to more exciting news to come!

Gerber Fit Featured in Wall Street Journal

The forecast for the Gerber Fit just keeps getting brighter as the multi-tool reigns in some more great press.  Case in point - this past weekend, no less an authority than the Wall Street Journal featured the Fit in a tool round-up entitled 'Bold Folds'.

Editors were taken with the 'stylish revamp of the ubiquitous pocket multi-tool' and the Fit's stand-out 25 lumen LED light.  We of course couldn't agree more.  Onward!

 

Gerber Mini-Covert Auto Profiled in Police Magazine

Top cops know that the gear they carry on the street really can make a difference between triumph and tragedy. So with that in mind we're happy to announce that the new Mini-Covert Automatic was featured by Police Magazine this month, both online and in print.

  

Gerber Fit Multi-tool is Red Hot as 2011 New Products Launch

Each season as we roll our new products out to media there's always one that seems to bolt from the starting gate.  This year that filly is the Fit Multi-tool!

Building on the pre-launch buzz generated by a FastCompany.com exclusive, the Fit went off the charts this month with placements in top media outlets across print and digital mediums.

To name a few names, the Fit has recently appeared in the Wall Street Journal, top men's outlets Gizmodo.com and Uncrate.com (previous post) as well as a stalwart outdoor industry blog, the Adventure Journal dot com.

As excited as we are about this press we're confident there is more around the corner.  Stay tuned...and stay Fit!

New Gerber Fit Multi-Tool Unleashed on Uncrate.com

Anticipation has been building around the 2011 Gerber collection for months and as February dawns, the buzz in the air grows ever louder.

Case in point - the good folks at Uncrate, a leading pop culture website widely known for digging up the best of the best men's products, has leaked word of the new Fit multi-tool as we move toward launch.  Live link above and quick pic here below... Game on!