Dispatch

Gerber Octane Tagged as Ideal Holiday Gift

Since it's launch, the Gerber Octane has been somewhat of a media darling with high volume publications, including Backpacker and Men's Journal featuring the tool, and bloggers and online media splashing the Octane across the social web.

That momentum is continuing this holiday season with a number of outdoor and mainstream online titles listing the Octane in their holiday gift guides.  Most recently, Skiing Magazine.com included the Octane in its 'gifts for guys' round-up and Weight Watchers.com featured the tool in their 2010 Men's Holiday Gift Guide.

All part of a very festive season and the marketing department will do our best to keep those holiday bells ringing!

Outside Magazine Celebrates the Holidays with Bear Grylls Ultimate Knife

As the number of shopping days before the holidays dwindles many a man (and dare we say woman) is searching for that perfect gift....or at least resolving that this is the year they stop procrastinating. Enter Outside Magazine which just published its annual gift guide in the December issue.

  

In timely fashion the magazine presents its readers with 50 holiday gift ideas, including Gerber's Bear Grylls Ultimate Knife. On newsstands now or simply click the images above for a sneak peek.

Military Times Reports on Cable Dawg From AUSA Show

As always there was a good buzz around the Gerber booth at the recent AUSA show in Washington D.C.  An annual gathering of top active and retired U.S. Army personnel, NCOs, military stakeholders, manufacturers and friends, the AUSA tradeshow and exhibition provides attendees with the opportunity to visit over 500 military and defense industry displays, highlighting “State of the Art” equipment designed to protect our soldiers on the battlefield.

One of these products, the much anticipated Cable Dawg Communictions Tool, was a hit at the show and received instant press from the show floor courtesy of our friends at Military Times. Watch as Government/Military Sales Manager Paul Kilgore takes editor Rob Curtis through the various features of the Cable Dawg.

New Gerber Fit Multi-Tool Featured on FastCompany.com

Fast Company, a trusted global media source dedicated to reporting on how entrepreneurs and cutting edge businesses do what they do, recently posted an exclusive review of our upcoming Fit multi-tool. The tool rated props for it's clever design, functionality and form, and this review sets the stage nicely for the official launch in February 2011. 

Field & Stream Editors Put Ultimate Knife and Parang Through Extensive Field Test

Last month our friends at Field & Stream were kind enough to help break the news about the new Gerber Bear Grylls Survival Series by offering a glimpse at the Ultimate Knife.

This month they've taken the gloves off to give both the Ultimate Knife and the soon-to-be-released Parang machete a true field test.  The result?  A comprehensive review and corresponding slideshow that takes the reader through the in's and out's of these two marquee models of the new Bear Grylls Survival Series.  Seeing is believing so please give it a look.

UFC Magazine Tags Gerber Metolius Folder

Pow! With the force of an oncoming freight train, Ultimate Fighting Championship (UFC) Magazine featured the Gerber Metolius folding knife in its October issue.  A double-whammy, the Metoilus is featured twice in the book - early with a large logo'd photo on the contents page and again in the meat of a hunting gear article.

With all pun intended we'll say its a great hit for the brand and the Metolius collection. As an aside we met with UFC editors this summer in New York City and all indications is that the MMA movement (and this publication) is on the rise.  Stay tuned for more...

     

 

 

Wall Street Journal Includes Gator Combo Axe in Outdoor Gear Review

The Wall Street Journal, one of the United States flagship news institutions, is famed for its coverage of world news, financial markets and global business institutions - but once every blue moon they'll cover the world of the great outdoors.

Such was the case this weekend when the WSJ ran a high-tech outdoor gear segment that included Gerber's Gator Combo Axe. Highlighting today's best camping gear the article credits the Combo Axe with 'covering all your sharp edged camping needs' and directs readers to the Gerber website.

The story ran in both print and online editions exposing the brand to literally millions of potential new customers. Who says camping season is over...