Dispatch

Now That's a Knife! Bear Grylls Ultimate Knife Lands in Maxim Magazine

Good news from the PR front.  We're happy to announce that for the second time in the past six months Gerber Legendary Blades has been featured in Maxim Magazine - one of the top men's lifestyle publications in the U.S.  

The November issue, currently on newsstands, includes the new Bear Grylls Ultimate Knife in a hot gear piece. With a circulation of over 2.5 million readers this placement will undoubtedly bring new eyes to the brand and as well as the Bear Grylls Survival Series.

If you ever needed an excuse to head to the newsstand this just might be it....

  

Gerber Gator Fixed Blade Scores Well in Field & Stream Reader Test

Gerber Gator knives have long been synonymous with performance, durability and reliability. So, when the editors of Field & Stream asked if they could call in samples for their Field Test, we were only too happy to oblige.

True to their word the editors fed our blades to four hungry professional outfitters who put the Gator through its paces.  The results are in, with the Gator earning 4 1/2 out of 5 stars in the November issue.  

  

Lauded for its toughness and great performance 'in heavy use' this Gator reader review is on newsstands now. Grab a copy today!

Ultimate Knife Featured in Men's Journal November Issue

Bear rolls on - this time in the pages of Men's Journal magazine.  Part of a new product round up in Men's Journal's monthly 'Notebook' column, the Ultimate Knife is named a 'Blade to Live By' and is accompanied by a listing of product features and benefits, as well as large images of the knife and Bear himself.  Great exposure in a key men's lifestyle magazine just as the product launches.  More to come...

  

Bear Goes Big!

Every day is a good day here in the Gerber office, but today is an especially momentous day. Gerber’s Bear Grylls Ultimate Knife has officially launched and the buzz is borderline off the charts.

  

The knife is now available through Cabela's , and Amazon.com continues to take pre-orders.  Additionally, momentum continues to build with the addition of the new Bear Grylls microsite that is now live. Click here to view.

An interactive site designed to give consumers an up-close, personal experience with Bear, Gerber and the Ultimate knife, the new site features video of Bear walking viewers through Gerber partnership as well as the new blade, with an excitement that is quintessentially Bear; a view into Bear's 'Priorities of Survival', all the product information consumers could ever need and of course a dealer locator to help consumers find the knife near them.  Live chat sessions with Gerber brand representatives will soon follow along with much, much more.  We encourage you to take a look as seeing is believing.

Finally, we are pleased to announce that the Ultimate Knife was named Gear of the Year by the editors of National Geographic Adventure.  One of only thirty five products out of thousands submitted to make the cut, the Ultimate Knife is given props as the 'real deal when it comes to outdoor utility'. A great and coveted honor indeed and a badge we will wear proudly.

And this is only Gerber’s momentum in relation to our Survival Series line.  See below for other excitement around Gerber products.  A big day, a big month… and more to come throughout the 4th quarter. Stay tuned...

Gerber Enjoys Strong Press in Europe This Season

With roots in Portland, Oregon we often focus on press coverage nearer home, however it's important to remember that Gerber is truly a global brand.  Today we wanted to recognize our partners across the Atlantic, who thanks to their deep commitment and tireless efforts, are enjoying a fantastic season in the press.

A few of the many examples are here below and we offer our sincere thanks to our partners around the globe.  Together we will continue to ensure that the Gerber brand remains one of the top consumer brands in the world.