Every day is a good day here in the Gerber office, but today is an especially momentous day. Gerber’s Bear Grylls Ultimate Knife has officially launched and the buzz is borderline off the charts.
The knife is now available through Cabela's , and Amazon.com continues to take pre-orders. Additionally, momentum continues to build with the addition of the new Bear Grylls microsite that is now live. Click here to view.
An interactive site designed to give consumers an up-close, personal experience with Bear, Gerber and the Ultimate knife, the new site features video of Bear walking viewers through Gerber partnership as well as the new blade, with an excitement that is quintessentially Bear; a view into Bear's 'Priorities of Survival', all the product information consumers could ever need and of course a dealer locator to help consumers find the knife near them. Live chat sessions with Gerber brand representatives will soon follow along with much, much more. We encourage you to take a look as seeing is believing.
Finally, we are pleased to announce that the Ultimate Knife was named Gear of the Year by the editors of National Geographic Adventure. One of only thirty five products out of thousands submitted to make the cut, the Ultimate Knife is given props as the 'real deal when it comes to outdoor utility'. A great and coveted honor indeed and a badge we will wear proudly.
And this is only Gerber’s momentum in relation to our Survival Series line. See below for other excitement around Gerber products. A big day, a big month… and more to come throughout the 4th quarter. Stay tuned...