Dispatch

Gerber AO F.A.S.T. 3.0 Shows its Mettle in American Cowboy Magazine

Cowboy culture.  It's rough, it's tumble, it's proud and the men and women who live it take their gear and equipment seriously.  All the more reason we're proud to see the Gerber AO F.A.S.T. 3.0 on the pages of the October issue of American Cowboy magazine. Every cowboy needs a dependable knife, and we've got just the ticket.

  

Modernman.com Names Gator Machete 'Coolest Gear You Can Swing'

Modernman.com, an online resource dedicated to the style, gear, gadgets and advice that make the modern man's life work, has just named the Gerber Gator machete one of the coolest pieces of gear you can swing.

One of only seven products to make the cut, the Gator machete shares the stage with other top brands including Bauer (carbon fiber hockey stick), Easton (baseball bat) and Babolat (better known as the brand of choice of top pro and U.S. Open tennis champ Rafael Nadal).

View the full Gerber post here.  And remember - he (or she) who swings the hardest wins.

Gerber Bear Grylls Ultimate Knife Continues to Create Buzz

The countdown is on and anticipation continues to build around the release of Gerber's Bear Grylls Ultimate Knife. 

Versus.com, a leading media outlet in the outdoor, hunting, fishing and action sports world, recently featured news of the Ultimate knife, while the blogosphere is virtually begging to get their hands on more news around the blade.

Stay tuned for more information on our launch plans around the Ultimate knife as well as the entire Gerber Bear Grylls Survival Series.  We're days away from launching our new Bear microsite, unleashing a multi-media marketing campaign and much, much more.

More trade press below for good measure.  This is going to be big - really big...

  
 
 

Gerber L.H.R. Featured in September Issue of Black Belt Magazine

Self defense is not only an art but a necessary skill and few promote that idea more than the editors of Blackbelt Magazine.  All the more reason we're proud to say that their September issue includes a product spotlight of the Gerber L.H.R.

  
 
 Watch L.H.R. co-designer Matt Larsen illustrate the new blade here.