Dispatch

Metolius Kit Scores in North American Hunter Magazine Field Test

Love it or leave it - there is no denying it.  Autumn is on the horizon. Now that's a big blow to the beach bum in all of us, but as the saying goes - when one door closes, another opens. And in this case that door is hunting season.

Enter the good folks at North American Hunter magazine who submitted our new Metolius Kit knives to their rigorous Field Test program.  Over 60 avid hunters took part in the test, throwing every possible scenario at the knives and we're proud to say, the results are in and the blades scored well.

  

See you in the field! 
 

Gerber's Bear Grylls Ultimate Knife Enjoys Banner Day on the Social Web

In what may be the understatement of the month, yesterday was a VERY good day for the new Ultimate Knife.  Buzz has been building since its launch at Outdoor Retailer, with retail partners, media and fans clamoring to know more.  Now they have their wish.

Not one, but two top-tier websites posted news of the Ultimate Knife yesterday and the ripple effect felt on the web was immediate.

To begin, Uncrate.com, a popular men's lifestyle site, broke the news yesterday morning and immediately over 200 readers redirected and shared the link via their social media channels.

 

That said, Gizmodo.com, a leading website dedicated to gadgets, gizmos and cutting-edge consumer products really broke the news wide open last night.  

News of the Ultimate Knife was posted around 7pm and since then over 52,000 unique viewers (yes, you read that right) focused their eyes on the knife and the Gerber brand.  Again there was a robust social media push behind the post with over 500 readers posting to Facebook, 300 readers commenting and another 100+ tweeting the news.

 

As anticipated, this an outstanding partnership for Gerber and we're excited about the things to come.  So go ahead, surf the internet and tell your friends...

Mini-Remix Featured in Men's Journal Style & Design (September) Issue

With it's unique industrial design the Remix was an instant hit with media at launch.  Now the next generation, the Mini-Remix, is making a splash, this time on the pages of the Men's Journal Style & Design issue. 

An annual round-up of "innovative, beautiful and flat-out lust-inducing products" this year's Style & Design special issue set it's sights on "Perfect Things" - the gear, tech, tools and toys that help guys, as the magazine's mission states, to live the interesting life.

  
 
The Mini-Remix, part of Style & Design's sport collection, is praised for its design, easy utility and agility. Sharing the spotlight with top brands from Patagonia to Porsche, Gerber is right at home in this coveted issue, on newsstands now.

Soldier Magazine Highlights Gerber Torch Flashlight and Crucial Multi-tool

In country, every soldier counts on their bag of tricks to help get them through.  Enter Soldier Magazine as they explore the contents of their "Black Bag" to identify gear essential to success in the field, including the Gerber Torch flashlight and Crucial Multi-tool. 

  
 
 

Man Versus Wild Kicks off 5th Season, Gerber Prodigy Knife Called to Action

Discovery Channel's hit series Man Versus Wild, starring the intrepid Bear Grylls, kicked off it's 5th season last week with a hungry Bear hunting for sharks with his bare hands in Torres Strait. Season five promises to be one of the most exciting yet with adventures filmed on location in remote areas from Northern Australia to the Canadian Rockies. 

 

As always Bear will face his challenges alone, with only his wits, determination and a few tools to carry him through. Fortunately for him Gerber will be at his side as the Prodigy, a knife built for survival, is Bear's blade of choice this season. We're confident that the Prodigy will deliver and help see Bear safely on his way and frankly we can't wait to see just what sort of trouble Bear will have to navigate this season.

So tune in to the Discovery Channel Wednesday nights and enjoy the show - and next season keep your eyes peeled for the new Ultimate Knife - as Bear moves toward using this innovative new collaboration on the show.

Gerber Gear Makes the Grade in New American Truth Reviews

In today's shifting media landscape - with ever tighter deadlines and shrinking editorial staffs - one of the unspoken (and sad) truths is that often products that are "reviewed" aren't fully put to the test. Enter writer Frank Borelli and the website New American Truth who have never met a product that they didn't beat the tar out of...

Over the course of the past couple weeks Mr. Borelli and his staff have put the screws to a number of Gerber products including the Expert flashlight as well as the 06 F.A.S.T and Epic knives. We at Gerber of course welcome a challenge and not surprisingly all three products received solid reviews after thorough testing.

Hats off to our product development teams, R&D and all those involved with building the finest knives, tools, lights and equipment in the industry!

Gerber Booth Buzzing at Outdoor Retailer; Bear Grylls Partnership Creates Big Stir

By all accounts Gerber had one of the more successful Outdoor Retailer shows in recent memory with retailers, media and eager fans packing the booth over the four day event. Our partnership with Bear Grylls created an obvious buzz with attending media in particular, with outlets including Backpacker, Outside and The Gear Junkie all breaking news from the show floor.

Outdoor Retailer Show Daily editors were also hot on the case with coverage of Gerber, Bear and the Ultimate Knife in the show's first two daily magazines.

     
 
Media response to Gerber's 2011 brand collection was also positive with new tools including the Crucial F.A.S.T., Balance and Fit all receiving high marks.  All in all a great way to kick off the Bear Grylls partnership and 2011. More to come....