The table is set, the ink is dry and the word is officially out. Gerber and Bear Grylls have joined forces!
On the eve of the summer Outdoor Retailer show in Salt Lake City we released the news of this exciting new partnership and Gerber's Bear Grylls Survival Series. Over the course of the show August 3rd through 6th, Gerber's marketing, PR and sales teams will be previewing the collection to A-list media, dealers and partners from throughout the country.
Initial feedback on the lead product in the collection, the Ultimate Knife, has been very positive, with a number of top flight national publications asking for samples. This combined with Gerber's stellar 2011 product offerings should make for a great show!
Stay tuned for future updates and reports from Salt Lake City.