Dispatch

Outdoor USA Highlights Maynard Promotion

Outdoor USA, a leading industry trade publication, featured news of Corey Maynard's promotion to Vice President of Marketing in its November issue.

Gerber Lauches Online Retail Associate Training Program with 3point5

Good news! We’ve partnered with 3point5, the online retail associate training program to better educate store level associates on our brand and product features. It’s a win/win initiative…we’re able to spread the word about Gerber and, after completing a series of short quizzes, store associates receive a deep discount on cool Gerber gear. 

We’ve been live for a week and have already seen high traffic from retail locations nationwide. In the next two weeks Jay Michelotti will be contacting our sales reps to set up training. If you have questions about the program before you hear from Jay, please call him direct at 503-403-1174.

 

Gerber Cage Fighter Televised Tonight on Versus!

WEC (World Extreme Cagefighting) Fighter Brian Bowles (6-0) will don the Gerber name as he takes on Will Ribeiro Wednesday night on Versus. Check your local listings for fight times - and look for the Gerber brand on Brian's team shirts, banner and his fight shorts! The fight is televised free and includes an actoin packed card.

With a win tonight, Brian Bowles is in title contention!
Good luck Brian!

Brunton Echo Riflescopes: Field & Stream.com

From Jay Cassell, Field & Stream:

Brunton Echo riflescopes
Walking the SHOT show floor is work…really! True, you do feel like a kid in a candy store, but pounding across a concrete floor for four days beats you up. It’s always refreshing, then, when you run into someone like Jason Kintzler, the talented communications manager for Brunton-Gerber. “Jay, you absolutely have to come to my booth and check out our new riflescopes,” he said. “The Echo line will just blow you away—they’re on a par with our Epoch binoculars.” (The Epoch won the F&S Best of the Best award last year in optics.) So I went to the booth and, while Jason gushed over the new scopes, I took a look. It’s hard to judge optics in a convention hall, but from the looks of things, Brunton’s new Echo scopes are the real deal. Five Echos are in the line so far—a 6-24x50, 3.5-10x50, 3-9x40, 1.5-6x40, and 1.5-5x20. They’re all incredibly fast focusing, have good eye relief, and are, of course, water, fog, and shockproof. Prices range from $149 to $330.

Click here for the article:

http://www.fieldandstream.com/fieldstream/gearingup/photogallery/article/0,13355,1710647_5,00.html